Chicago Music Exchange: Web
The Chicago Music Exchange website was outdated. In February 2014, my first task was to assist with the migration of the website from BigCommerce to Shopify, and along with that came a full website redesign.
The Chicago Music Exchange brand lacked character and didn’t show off the cool, vintage gear the store carried in an engaging way. I redesigned the site to give it a warm, vintage feeling, to pull our photographer’s work through the whole experience, and to give ample opportunities for SEO content.
Content & SEO: Chrissy Hansen Pearl
Photography: Dan Jarvis
Chicago Music Exchange