Design, Packaging, United Airlines

Tapas Snackbox

The Story

In Spring of 2017, United Airlines refreshed their onboard snack boxes, and my team refreshed their packaging to match. I worked with a team of three designers to each develop concepts based on a high-end look and feel requested by the Food Services department and perfected by our Art Director.

Based on our direction, I created two versions of the snackbox. While each uses minimal colors, they each have a bold accent per the Flight Attendants’ request. I essentially took two approaches to a minimal, high-end package design, with one being light and delicate and the other being dark and elegant.

The Team

Art Director: Erica Kellogg

Junior Art Director: Brittany Campbell

Client

United